For the second time in as many months the New York Times has featured an Astro designed product in its pages. In its Personal Tech section the NYT reviews Bic's new Coosh earbuds in a piece entitled Don’t Worry, Be Athletic: These Headphones Fit Comfortably.

Challenged by household name Bic to design their first foray into personal electronics, Astro was asked to create an affordable, stylish and (finally) comfortable pair of earbuds that wouldn’t fall off. The Coosh motto, “Stays on. Feels good.” certainly sounds simple enough, but trust us; it’s harder than it sounds.

So the next time you’re skydiving and you absolutely, positively need to crank Spanish Castle Magic as you leap from the plane, make sure you’ve got Coosh earbuds in your ears—they won’t fall out while your freefalling.

Check out the article here http://www.nytimes.com/2009/02/19/technology/personaltech/19earphone.html