Showing 1 - 5 of 20 posts found in the Culture category. Back to all blogs
  1. ASTRO at the IDSA Conference  

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    August 3rd, 2010

    Going Once, Going Twice, SOLD!

    Posted by: Tom Galbraith under Culture, News

    Norio and a small crew of ASTRO peeps are off to the IDSA Conference in Portland this week, and they will not be showing up empty handed. ASTRO and Norio donated this limited edition skateboard bedecked with an original image created by Norio to be auctioned off at the conference. All proceeds from the auction will benefit The Design Foundation, a public charity that advances education in design by funding scholarships and rewarding educators.

  2. Take Pride in your Ride #2  

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    May 24th, 2010

    2 Fast 2 Furious

    Posted by: Tom Galbraith under Culture

    In our second segment showcasing how the ASTRO Crew gets from here to there, we have "Wildman" Bill Webb showing off his Ducati 916 Superbike.

    It's pretty obvious that Bill's solution to the commute is to ride the fastest and coolest looking bike you can get your hands on. An instant classic designed by the patriarch of Italian donor cycle design, Massimo Tamburini, the Ducati 916 is still widely admired for its iconic design and outstanding performance.

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    In our second segment showcasing how the ASTRO Crew gets from here to there, we have "Wildman" Bill Webb showing off his Ducati 916 Superbike.

    It's pretty obvious that Bill's solution to the commute is to ride the fastest and coolest looking bike you can get your hands on. An instant classic designed by the patriarch of Italian donor cycle design, Massimo Tamburini, the Ducati 916 is still widely admired for its iconic design and outstanding performance.

    Word on the street is that Bill may have an extra one of these laying around somewhere that he is willing to part with for the right price. For more information on the Ducati 916, Click here

    Tech Specs:
    1995 Ducati 916 Superbike

    Engine:
    916cc fuel injected 4 valve desmodromic liquid cooled L-twin
    115 hp

    Suspension (upgrades):
    Ohlins racing front forks
    Ohlins steering dampener
    Ohlins rear shock


    Performance extras:
    Ducati Performance Dry clutch
    HID Headlight
    Michelin Pilot power racing tires
    Custom black race fairings

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  3. Take Pride In Your Ride  

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    May 18th, 2010

    The Daily Commute

    Posted by: Tom Galbraith under Culture

    When you hear the word “commute” and how it relates to the Bay Area, the first reaction is usually cold sweats, but at ASTRO the C word is a call to conquer with style. Over the next few weeks we'll be showcasing the transportation solutions utilized by our crew. Be it bikes, Big Wheels, boats, or boots, ASTRO always arrives on time and in style.

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    When you hear the word “commute” and how it relates to the Bay Area, the first reaction is usually cold sweats, but at ASTRO the C word is a call to conquer with style. Over the next few weeks we'll be showcasing the transportation solutions utilized by our crew. Be it bikes, Big Wheels, boats, or boots, ASTRO always arrives on time and in style. This week we feature Anh Nguyen. Anh rocks a BMC SL01 Fixie that delivers a comfy and great handling ride with buttery smooth Phil Wood’s hubs for traversing the gritty paths down 6th street.


    Tech Specs:

    Frame / Size / Year:
    2007 BMC SL01 RoadRacer

    Handlebars / Stem:
    Gravity Maximus 31.8mm - Oury Grips - Thomson 70mm Stem

    Fork / Headset:
    Easton EC70 BMC - FSA Carbon

    Front Wheel / Hub / Rim / Tire:
    velocity deep v black - Phil Wood - Radial Laced - Rubio Pro Tires

    Rear Wheel / Hub / Rim / Tire:
    Velocity b43 black - White Industries ENO hub - White Industries Cog 18t - Rubino Pro Tires

    Crankset / Bottom Bracket:
    Sugino 75 Gold Crankset - Sugino 75 bottom bracket

    Saddle / Seat Post:
    Fizik Aliante XM - Thomson 31.6 Seatpost

    Pedals / Chain:
    Crank Brothers 50/50 Pedals - KMC k710SL Hollow Pin chain

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  4. South Of Market Kickball Association (SMKA)  

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    May 6th, 2010

    BBQ, Sunshine, Doggies, and Kickball

    Posted by: Tom Galbraith under Culture, Our Neighborhood, Studio

    The only thing that may rival our Clydesdalian work ethic, is our Barnum and Bailey-esque play ethic. After producing future-tech design all week, we sometimes need to live in the moment and kick the living daylights out of a little rubber ball. Any kickball teams reading this should recognize ASTRO as the SMKA Champs and should feel free to entertain the idea of getting whooped by us.

  5. The ASTRO Gaming Scout Bag Back Story  

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    March 22nd, 2010

    Talking Shop With the Designers of the Scout Bag.

    Posted by: Tom Galbraith under Culture, Design

    Just like the Swiss Army Knife isn't just for Swiss Soldiers who need an emery board, Astro Gaming’s Scout Backpack isn't just a bag for gamers who need their consoles. At its core, the Scout is a bag for humans. I recently had the opportunity to sit down to lunch with the designers of the backpack and discuss its inspiration, performance, and finesse.

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    Just like the Swiss Army Knife isn't just for Swiss Soldiers who need an emery board, Astro Gaming’s Scout Backpack isn't just a bag for gamers who need their consoles. At its core, the Scout is a bag for humans. I recently had the opportunity to sit down to lunch with the designers of the backpack and discuss its inspiration, performance, and finesse.
    Gamers need a bag that can not only take a beating, but also keep all their precious cargo, such as an A30 Audio System, XBox or Playstation console, controllers, cables, sunglasses, handhelds, and Red Bull, safe and sound. Like those of government issue, the Scout does out-pack and outlast it's civilian counterparts, but unlike army surplus goods, this bag is extremely comfortable. Even filled with all those heavy goods, the Scout is the ultimate in convenience, comfort, and balance. "We set out to design a bag to speak to gamers; durable materials, loads of extra space for all the gear, and everything else that serves the sleek and shady gamer lifestyle. We also wanted something with a really clean silhouette with all the pockets on the inside and nothing hanging off the bag or exterior pockets, even the handle is integrated and fits inside the tight and clean design”, said Mich. "Although our goal was to specifically design a backpack to stoke out the gamers, we also wanted to design a bag that appealed to a larger crowd," added Adam, “Another big factor in the design was to make the bag comfortably fit however you choose to wear it, it is just as comfortable low-rider style hanging around your belt as it is worn higher up like old school backpacking hiker style”. The premium lycra-bonded EVA panel padded backing, and dual-layered pretty-looking ballistic nylon material for the shoulder straps were chosen for their performance, endurance and foxiness. The designers even scraped samples of material against a cement wall to see which material was most resistant to pilling and snaring. The testing process for Scout's comfort and capacity level was no less rigorous, "We filled a few prototype bags with telephone books and asked people to walk and jump around with them, and we sat back and listened to the feedback. It was pretty funny to be working on stuff, then see out of the corner of your eye someone bunny-hopping down the hall way doing tests". This undying eye to detail is what helps make the Scout a classy comfortable ride that makes the even the heaviest loads feel lighter. When asked who they’d like to see walking down the street in their backpack? Mich and Adam answered quickly, and in unison: "Abe Lincoln, Fred Savage, and Joey Ramone."
    I had a chance to test run the bag on a recent trip to Mexico with my lovely wife and the two ankle-biters. This bag holds a ton of stuff, looks cool, and blends into your body rather than hanging off of it. I was able to fit my 17'' Macbook Pro, a couple novels, Littlest Pet Shop Toys, a Leapster, dice, cribbage board, the Economist (which I never quite got to), the March issue of MAD magazine (read it cover to cover), book of crosswords, pens, paper, earplugs, gummi bears, sippy cups, diapers and wipes, all while staying remarkably slim and hanging tight as I pulled my usual clandestine parking maneuvers and navigated the narrow airplane passageways. There’s also a pocket on the shoulder strap that holds your ID and credit cards, putting airport identification close at hand or if you are the thin wallet type, eliminates the need to carry one at all. Speaking of which, this bag is a steal at $79.00! Go to the ASTRO Gaming site to pick one up today

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