March 28th, 2012
A much smaller gathering of 100 people held at the St. Regis Hotel was the Monocle and General Electric coming together to discuss "What Works" in the context of bringing manufacturing and jobs back from abroad.
A much smaller gathering of 100 people held at the St. Regis Hotel was the Monocle and General Electric coming together to discuss "What Works" in the context of bringing manufacturing and jobs back from abroad. The discussion lead by Tyler Brûlé and others from the Monocle team lead us through a few hours of discussion jumping from the introduction of craft and making down to what the future of technology will be in 10 years and how difficult is it for past generations to adopt new technologies.
Although the approach, audience and scale of these two events were quite different, the same motivations seem to surface; technology companies aren't seen as culturally relevant on their own, and cultural institutions don't have the capacity to support the world at large. Large corporations of the world need the local hands and human touch that a Monocle can bring. It’s a bridge of down to earth awareness with scale and volume to make things that matter to people. One brings great meaning and purpose to building in the USA, the other brings innovation and skill to a new level….
When they play together though it's a different story, both events showed that this type of collaboration can result in success if pared with thoughtful execution. Rather than focusing on one aspect of the space in which these disparate entities inhabit, both collaborations pulled from varying fields, ranging from entertainment down to pressing world issues that can't be resolved by any one field, person, or company. Both events show the value of bringing mixed disciplines from entertainment to design, from engineering to manufacturing and how only this variety in skill and talent can solve our biggest economic problems. And to be fair, a good show of passion and energy at all levels to see titans in search of human relevance and press/magazines ready to hang out with the machines of the earth. While we all carry a strong sense for the underdog, it’s time we participate in causes of craft, in the purpose to create lasting products and rebuild our love for Art, culture and making wonderful products.
A set of sore legs and some delicious Dungeness Crab sandwiches later, the meeting between corporation and culture has potential.