01.18.2018
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Astro Studios on CES 2018

A sea of robots, autonomous everything, and a humbling blackout to remind everyone that electricity powers the E in CES. Astro Studios gives their take on the latest and greatest at the Consumer Electronics Show in Las Vegas, Nevada.


Kyle Swen, EVP & Partner

To Kyle, this year’s CES was all about evolution and progressing towards the more realistic . AR and VR were prevalent as ever, and felt less tethered with more lifelike applications. Making an impression in this category was the Astro-designed Mira Prism - a smartphone-powered, wearable AR device can enable AR anywhere. Not to mention “robots doing just about everything.” He also noted the Laundroid, a clothes-folding robot, because everyone hates laundry.

The Peloton Tread, a treadmill equipped with a 32 inch touch screen that live streams fitness classes, and Sony’s 4K UHD projector were two standout products, notable for both their technology and functionality. And from a design standpoint? Kyle called out the Yamaha MOTOROiD, a semi autonomous motorcycle that is self-driving at low speeds. The bike utilizes AI, Yamaha has developed a robot that can ride it (because the only thing cooler than motorcycles is a robot driving a motorcycle).


Norio Fujikawa, Creative Director

“Evolutionary, not revolutionary” could sum up this year’s CES for Norio. Norio echoed the presence of robotic everything- many which were designed to automate simple tasks, something he sees as making humans less capable. And yet, amongst a sea of robotics, the TV technology still remains to be very impressive, as TVs continue to get thinner, brighter, and with higher definition.

Norio also noted that the automotive section continues to grow and expand every year - so much so, that it almost feels like an auto show. While the tech within the cars felt more like progressive iterations of what's already on the market than new innovation, the Toyota Autonomous Vehicle Platform stood out, showing the intersection between the automotive, technology, and retail industries.

The Smart Cities section was another notable marketplace, and we were excited to see Astro client Itron's Connected City making waves in that space. Itron and the other players in the Smart Cities industry craft a vision that extends beyond the connected home, to a full integrated ecosystem



Joy Young, Senior Designer

Joy noted that there was an abundance of robots this year, looking more advanced than ever. Especially notable were those designed with attention to detail making them more life-like; moving displays on their eyes rendered them more emotional-looking and approachable. The Sony Aibo, a robotic dog, came complete with the ability to flash you sad puppy eyes and pin it’s ears back.

A move towards automation and self service was also prevalent. Advances in home control by voice technology are making Smart House seem more like reality than a futuristic vision. And, as frivolous as it seems, the Laundroid - a bot that folds and sorts your laundry- is pretty cool.

Joy also took interest to facial recognition technologies, and how they're being used in our daily lives. Already being used by Alibaba, who's developed their own eco system of using facial recognition for payment and securely getting packages from post office, these technologies have huge potential to further automation and self service.