"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
We recently had the opportunity to work with MineralSoft, a mineral rights management platform based in Texas that was looking to reposition and re-brand itself.
The mineral royalties management industry is transitioning from an old school model of tracking of land rights, into a future-facing solution that enables property managers and land owners to properly manage large numbers of drilling units with a single solution.
Our task was to create a brand that came across as trustworthy as well as sophisticated in order to appeal to the new generation of land managers, and not alienate their existing consumer base. The Astro brand and strategy team provided MineralSoft with a solution that enabled them to communicate their offering in a more effective manner as well as creating a visual language that would extend into their desktop application. In addition to designing a new brand identity and design language that closely represents their industry, we created a web experience that they could grow with and easily integrate into their desktop application.
You can see the website here: mineralsoft.com or use the slider below for the before and after.