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Awards Press

Awards // Press
Wired

Wired

May 2012:
Design Flaws That Look Hot
Sol Republic

"Astro’s design ‘problem’ ended up being what made the brand stand out." - Rachel Swaby.


Read more: Wired.com

Fast Co. Design

Fast Co. Design

March 2012:
6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand
Astro Gaming

Brett Lovelady, the man behind ASTRO Gaming, talks about creating a performance brand in a brutal space where branding was non-existent.

Read More: Fast Co Design

Curve

Curve

January 2012:
Fresh appetite for success
Astro Studios

Astro stays open to partnerships and is able to thrive because of its proximity to the entrepreneurial breeding ground of Silicon Valley as well as the venture capital community of the Bay Area, which caters to start-ups, entrepreneurs and brilliant engineers.

Download the article here

Fast Co. Design

Fast Co. Design

May 2011:
Appliances That Dock Together
KitchenScape

"Why aren’t built-in sockets and retractable cords standard on every kitchen device?"
- Belinda Lanks.


Read more at: Fast Co. Design

CNN Tech

CNN Tech

January 2010:
Last Gadget Standing' at CES
Boxee

The Boxee Box, a cubelike device that shares Internet content with your TV, won the ninth annual "Last Gadget Standing" competition Saturday at the International Consumer Electronics Show.

Read more CNN Tech

Engadget

Engadget

September 2009:
Zune HD Review
Zune HD

The first thing you'll notice – the first thing everyone notices – is just how incredibly sexy the Zune HD is. –Joshua Topolsky

Read more at Engadget

The New York Times

The New York Times

September 2009:
Tuning In a Zippier Zune
Zune HD

"Its handsome, beveled metal case weighs next to nothing, yet still feels expensive and solid in the hand... it's every bit as joyful, polished and satisfying as its rival.” –David Pogue

I.D. Magazine

I.D. Magazine

September 2009:
Blast Off
Astro Studios

“We’re pretty intuitive people, and we’re hands-on,” says Lovelady. Rather than torturing themselves for too long with computers and focus groups, Astro’s designers often prefer to jump right in, build models, and play with them in-house. “When we have a big idea, we want to bring it live,” he says.

Download the article here

Fast Company

Fast Company

October 2008:
Masters of Design
Astro Studios

“American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to use and help them sell better.”
“We’re pop-culture driven and wired for technology,” Brett Lovelady says of Astro Studios, the San Francisco firm he founded in 1994. “We give things a little more expression and personality.”

TIME Magazine

TIME Magazine

May 2005:
Inside Bill’s New XBOX: Microsoft Has Finally Made Something Hip
XBOX 360

J. Allard: “Guess how you get great design? You don’t try to do it with computer scientists from MIT. You don’t try to do it the conventional way one would think about from a Microsoft point of view.”

Bill Gates: “You can’t just sell it as a convergence device. You gotta get in there because certain members of the family [i.e., teenage boys] think it’s a must have type thing”

Fast Company

Fast Company

March 2003:
The Fast 50
The Business of Culture

“Brett Lovelady and his colleagues design gorgeous products, but their toughest job is to design a process of collaboration between brands and business partners. Designing the Nike Triax Sport Watch meant working with Seiko. Designing the iPAQ PDA for Compaq meant working with Microsoft. The Triax generated $200 million in sales for Nike, and Compaq sold more than 2 million iPAQs.”