Astro Studios ReUp

Mass Appeal

Meet ReUp, Astro's latest beverage packaging concept for fans of protein-rich exercise recovery shakes. We noticed that the refrigerator cases in gyms, convenience and grocery stores were stocked with purely testosterone-driven packaging, thus missing the opportunity to reach a broader spectrum of buyers. Consumers of protein supplements and performance sport drinks are a diverse group with one common denominator: they are looking to kick their workouts into high gear with maximum return on their efforts. So we took it upon ourselves to create ReUp, a brand meant to capture the energy and evolution of workout enthusiasts, while projecting a clean, gender-neutral appeal.