Aera

holistic
strategy
brand
packaging
product
Prolitec partnered with Astro to create Aera, a smarter way to make your home smell great.
SCENT FROM THE FUTURE

Prolitec, the leader in commercial fragrance marketing, wanted to expand into the home. They came to Astro with an idea for a smart home fragrance station that users could control with their phones. Together we created Aera, a scenting solution that looks as sweet as it smells.

The Aera’s general form calls to mind the classic potpourri bowl, and scents can be interchanged with replaceable cartridges. Clean lines, crisp detailing and materialization clearly communicate that Aera has more in common with a smartphone than a scented candle.

In addition to designing the product, Astro also named the Aera and designed the logo, branding and packaging. The name is meant to evoke a sense of the atmosphere the product influences, while the branding is both ethereal and accessible.