Bose sleepbuds™

product
digital
Astro collaborated with the Bose design team to revolutionize the sleep space.
Sleep for the Sleepless

Between health tracking wearables, mood-shifting products, even coffee and energy drinks, we spend a lot of time, money and wasted energy trying to compensate for our poor sleep. The Bose noise-masking sleepbuds are a breakthrough earbud that helps improve sleep by replacing unwanted noise with soothing sounds. These tiny, comfortable sleepbuds drown out virtually any outside noise, whether it's the busy street outside or a noisy sleeping partner, so users can easily fall asleep and stay asleep. They offer a highly personalized sleep experience, with options to play soothing sounds or set a wakeup alarm.

Prior to the sleepbuds, there was no ideal solution for bedroom noise sufferers. Earplugs and sound machines offer mild relief, but earplugs can be difficult to insert and the noise of a sound machine is not always agreeable to both partners. In-ear wireless headphones could address these issues, but the batteries only last a few hours and their large buds are too awkward and painful to wear all night. We needed to design an effective solution that is comfortable enough to use all night, every night.
 Armed with better science and miniaturizing technology, we designed the sleepbuds to deliver peace of mind to the sleepless.