Utility Meets Refinement
Electric came to Astro looking to expand their product line to watches, and define their design language for the category. We set out to create watches that are built for doers, but also maintain a level of refinement. Electric has a strong history in action sports accessories, but was looking to strengthen their lifestyle presence with their first watch collection. For the collection, we were inspired by street wear, heavy machinery, and classic watches. The watches feature details and textures that reflect innovations found in today's best outdoor equipment, as well as tactical accessories and custom vehicle styling. The result is a collection that implements a simple, straight-forward, utilitarian design -a modern take on classic field watch architecture.