La Ceiba Coffee

brand
packaging
strategy
digital
Building the La Ceiba brand to tell the story of local farmers in Palin along with the coffee they grow.

La Ceiba Coffee is a cooperative of 47 small land-holding coffee growers in Palin, Guatemala. The members of the co-op are indigenous Poqoman people and have been the backbone of coffee culture in the region for generations. While the co-op has been around for nearly 50 years, it's only in the last few years they've been able to organize and buy back the land to run their coffee fincas.

Our work with La Ceiba has been to help build a brand and tell the story of local farmers in Palin along with the coffee they grow. This brand is being used to help promote their coffee to small batch roasters in the states (specifically the Bay Area), to recruit farmers to the co-op and start to rebuild farmer’s trust in growing coffee again. Our team created a bright, playful logo and branding system that brings a local feel to the La Ceiba collateral. The logo is reminiscent of a sun rising rising behind a coffee plant and the patterns were inspired by the colorful garments and textiles common in the region.