Reyes Eyewear

product
strategy
brand
holistic
We wanted cycling eyewear that bridges the gap between fashion and performance. We couldn’t find any, so we designed our own.
PERFORMANCE MEETS FASHION

Competitive riders need high-performance eyewear, but fashion-conscious cyclists don’t want to wear something too aggressively styled. What’s a serious biker who cares about their kit to wear? And so our challenge was clear: Design premium crafted, technologically advanced performance frames that bridge the gap between fashion and sport.

Reyes eyewear concepts take styling, material and manufacturing cues from luxury eyewear. This approach produces the high-performance specs required by competitive cyclists and opens up the design palette to satisfy the demands of the fashion-conscious riders.