SOL Republic Headphones

product
strategy
brand
holistic
packaging
We designed a potent arsenal of in- and on-ear headphones that introduced and established SOL Republic as a major player in the crowded headphone market.
FROM ZERO TO ELEVEN.

To cut through the noise of all audio brands in the market today, SOL challenged us to start from zero and envision a brand new way to wear music that takes the wearer's experience to eleven. We wanted to create something that resonated with the emerging EDM demographic and give wearers the opportunity to customize their gear at an entry-level price point.

Beginning with the packaging, the SOL Republic brand was infused with premium features and effects, creating a uniquely wearable audio-meets-fashion experience.

SOL Republic headphones were designed to be the first fully swappable headphones, allowing the wearer to create a custom combination of durable FlexTech headbands, cables, and upgradeable sound engines. Today, with millions of units deployed, SOL Republic is now a lifestyle-space leader in affordable, high-performance headphones.