Tamar Collection

strategy
brand
Astro partnered with pop sensation Tamar Braxton to launch a signature fashion brand that would excite her fan base and generate crossover category appeal.
MAKING A STAR GO SUPERNOVA

We were challenged to take Tamar Braxton’s presence as a successful musician and reality TV star and define, design, and commercialize her personality into a successful fashion brand.

We built the Tamar brand system to be as strong and as instantly recognizable as the woman behind it. We chose bold colors, textures, and patterns to create a strong bond between Tamar, her brand, and her fans. The result is a timeless identity that’s loved and championed by tens of thousands of Tamartians around the world.