VIVE

strategy
brand
packaging
digital
We helped HTC create a breakthrough brand for their gamechanging VR system, Vive.
This is Real.

We crafted the VIVE brand positioning and a flexible identity around the limitless capabilities of the VIVE Reality System. Throughout the entire project, we sought to capture the boundless-ness of VIVE Reality. In addition to creating consumer-facing messaging and illustrations, we assisted HTC to define VIVE’s brand architecture, product offering and nomenclature. The Astro team's involvement extended into script writing and co-direction of the VIVE launch and brand videos.