WiSA

brand
strategy
digital
Astro was asked to rebrand WiSA (Wireless Sound & Audio) the standard for immersive home audio entertainment.
WiSA: Wireless Sound & Audio

WiSA delivers wireless multi-channel sound connectivity within a seamless audio ecosystem. Astro was asked to rebrand WiSA for CES 2019, with the aim to convey the standard for high-quality wireless audio that brings immersive sound to everyone. Keeping in mind its simple, authentic, performance-centered attributes, Astro created a logo and brand identity that captures this sentiment.

We were able to visually enhance the audio experience, by implicitly understanding the consumer's needs and desires. WiSA-certified components work together perfectly to create an amazing home entertainment experience, with no wires, and no hassle. WiSA brings your favorite games, shows and movies to life and put yourself in the center of the action. It is the standard for immersive home audio entertainment.