After years on a rocket, ASTRO lands on planet PA
Astro Studios of California launched in 1994, and since then our multidisciplinary teams have designed over 500 original brands and products; work that has fueled cultural movements and positively impacted our human experience. Astro’s years of collaboration with partners like Nike, HP, Xbox, Logitech, Vive, Shinola, Bose, and many others, including our spin-off brand Astro Gaming, brought us international recognition and cultural relevance as a leader in consumer design, often redefining markets and impacting global industries.
In 2020, Astro joined PA Consulting to leverage our proven experience and influence, blending with PA’s broader range of capabilities that are increasingly needed to develop solutions for a complex future. Now with PA, we can offer clients holistic solutions based in design, strategy, engineering, and science - truly unique end-to-end, rapid commercialization experiences. Astro’s clear mission from inception was to magnify the power of design while advocating for humanity, which is defined by our motto, Fight Gravity; a mission that aligns perfectly with PA’s belief in the power of ingenuity to build a positive human future.
Our dedication and passion for improvisational, multidisciplinary design services and process won’t change with PA, it will only get multiplied and magnified; All Missions Possible!
Our process is fueled by rich, inspirational, actionable insights about authentic people, culture, and markets to solve real world problems that improve the human experience.
We blend raw design talent, digital expertise, and market trends to create soulful identities and digital systems that create desire and cultural relevance around the world.
Our team’s tangible sense of aesthetics, technological expertise, and real-world experience drives process to create innovative products that function, exist beautifully, define markets, and inspire popular culture.
We deploy visualization tools to span the gulf between the digital and physical worlds – creating solid XD interactions spanning web, mobile, environmental experiences and beyond.
We sometimes combine all the prior capabilities with business context to holistically define, design, develop and deploy fully branded, direct, or retail ready products to the marketplace, aka holistic commercial properties.
Insights & Industrial Design
Insights & Brand Design
Awards & recognition
ASTRO Studios originated and/designed over 500+ original products and consumer brands, helping clients generate over $60 Billion in new client revenue. We also co-created over 20+ companies, including founding Astro Gaming. We’re fortunate to have received scores of awards from a wide range of international design, media organizations and industry peers for decades. The following highlight just a few:
- IDSA 2022 Special Achievement Award for Design Industry Impact
- Fast Company’s 2018 Top 10 Most Innovative Companies in Design
- 11x Nominee for The American National Design Awards by Cooper-Hewitt / Smithsonian Design Museum
- Inc. 500 Fastest Growing American Companies / #13 Astro Gaming 2013
- 2x BusinessWeek / Designs of the Decade: Best in Business Awards for Nike Triax Watches & Kensington SmartSockets
- IDSA 1st Business Catalyst Award for design led business impact.
Join our global design force
As our Bay Area expansion continues, we’d encourage you to connect and explore opportunities that greater PA has to offer, including joining our local design, engineering & science teams in San Francisco or PA’s teams around the globe!
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