Filed Under Design
Astro Recognized at IDEA 2018

Astro Studios is proud to take home multiple awards at IDEA this year. The International Design Excellence Awards (IDEA) has celebrated the pinnacle of design achievement for over 30 years. Designers from around the world participate in this program, and we are honored to be featured among such a talented group.

HTC VIVE Brand System - Silver, Branding

VIVE was the first system to offer full room-scale VR, allowing users to move around a space for a truly immersive experience. The brand needed to emote the boundless nature of a product that could only be believed when seen. The VIVE logo is an equilateral triangle, representing the unity of technology, humanity and imagination and forming the foundation of VIVE. The sides come together to form a portal to the unique VIVE Reality experience. Its iconic structure affords the VIVE brand an adaptable and customizable visual language, allowing it to take on the properties of the context it’s in.

Dolby Brand Design System - Bronze, Design Strategy

The Dolby Brand Design System is a documented design language that translates the intangibles of the Dolby portfolio of brands into physical and experiential manifestations through a common vocabulary. The comprehensive design system spans brand strategy, graphic design, photography, video content, motion graphic, industrial, environmental, user interaction and experience design disciplines. The system provides the tools and creative guidance to establish a consistent identity for all endpoints and experiences while allowing for guided flexibility for discrete solutions.

Bose noise-masking sleepbuds™, Link AKC Smart Dog Collar and Shinola Audio - Canfield Headphone Collection we’re all named finalists.

Check out the full list of winners here.