"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Astro's Founder and Chief Instigator, Brett Lovelady, partnered with Shinola's Design Director, Mike Haener at Fast Company's Innovation Festival this year.
Held in the showroom of Shinola's flagship Tribeca store, the duo discussed how Astro's 5D Design Process—dialogue, define, design, develop, deploy—influenced Shinola's modern American products. Digging into details around the design, technology, manufacturing and lifestyle influences, Haener and Lovelady broke down the steps for the Runwell Turntable and Canfield headphone series and how both products supported Shinola's ultimate goal — to create and bring jobs to Detroit and beyond.