"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Last week I was in LA with a few hours to kill and found myself standing in front of a huge honeycomb-like structure. I quickly identified it as The Broad, L.A.'s New Contemporary Art Museum. The museum was designed by Diller Scofidio and Renfro in collaboration with Gensler, and the admission is FREE!
The Broad has an impressive collection of influential artists from the 1950s to the present. The first floor featured present day artists with paintings and sculptures by Yayoi Kusama and Takashi Murakami. Perhaps my favorite thing there was Kusama's Infinity Room, a small mirror-lined room with hanging LED lights that seemed endless.
The installation continued on the third floor with works from the 50’s including Jasper Johns, the 60’s: Roy Lichtenstein, Ed Ruscha, Andy Warhol. The 80’s were represented by Jean-Michel Basquiat and Jeff Koons amongst others.
If art is not your jam, just go and walk around in there, just for the architecture alone. Take some photos (they allow photography) and post to Instagram. People will think you’re cool.
If you plan to visit, make reservations online to avoid long wait times. The infinite room has an especially long line because space is limited.