"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
We’re a curious bunch at ASTRO so when we went for a press check at Echelon, we set up a behind the scenes tour for the newest members of our brand team. When we arrived, most of the roughly century old machines were cranking merrily away pressing, embossing and edging. It’s exciting to learn the intricacies of these familiar processes and work with the team at Echelon to discover new ways get the most out of them. Bay Area designers are lucky to have this print manufacturing wonderland in Berkeley and we can’t speak highly enough of their excellent work.