Filed Under Culture
Reimagining the Future: Visual Style Beyond Identity

What happens when you dream bigger than a logo?

That was the theme our studio explored during SF Design Week this year. In partnership with San Francisco-based Letterform Archive, our gallery space was transformed with an exhibit examining everything but the mark. We explored how various designers have extended a brand’s visual language beyond a trademark, featuring work from Piet Zwart for Bruynzeel, posters and ephemera from several Olympics games, the NASA identity manual and more.

All proceeds from the evening supported the Letterform Archive's mission to preserve graphic design, provide type education, and keep visit admissions free for students. A big thank you to everyone who came out!

(And in case you missed it, the work will be up through the summer. Follow us on Instagram to check it out during one of our happy hours.)