Behind the Design
Advocord is a platform that helps people who are depended on by other individuals, by aiding with legal compliance, financial affairs, and medical information. We worked with them first to rename their brand, and then launched into a redesign.
We wanted the new brand to convey warmth, clarity, and ease for its users, who are often stressed and overwhelmed. The result was a new look and feel that was warm and friendly, but still sophisticated, dignified, and — most importantly — intuitive for both dependents and their advocates. The logo creates an overall impression of reliability and approachability, and was designed to have the appearance of two elements supporting each other.