"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Electric Goggles
product
Electric has long been a leader in sunglasses and snow goggles. They asked us to push them aesthetically and mechanically into the future.
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TAKE IT TO THE LIMIT
We were tasked with creating a goggle with a radical new look that would inspire their loyal base. The result was the EG3 — a totally unique-looking snow goggle with some serious functional improvements.
We designed the EG3 to be an evolution of Electric's classic EG2 goggle. The design preserves the EG2's iconic, sharp shape, but removes the lens frame, allowing the lens to run to the edge for maximum visibility and a futuristic look. The EG3’s design also integrates their signature quick-change lens feature while including details like fading perforations for a totally original result.