"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Equil wanted to bring their Smartpen to consumers in the US, but needed a brand that spoke to tablet-toting multitaskers. We designed an approachable logo and crisp identity that highlighted Equil's tech while positioning it in the connected device space.
Once the brand was established we applied it to a redesigned website and rounded out the customer experience by designing smart, simple packaging.
Within 6 months of the beginning of the project, Equil succeeded in getting the Smartpen placed on Apple.com and every brick & mortar Apple store.