HP OfficeJet Pro

product
strategy
Astro collaborated with HP to create a printer design language specifically for small and medium-sized businesses.
Giving Businesses Printing Freedom
A revolutionary smart printer that works the way you need, the HP OfficeJet Pro is an all-in-one printer that modernizes printing for small and medium-sized businesses.

In collaboration with HP, Astro designed the "never stop" printer design language. True to the name, these printers give business owners printing freedom, allowing them to work from anywhere and print via cloud-based printing.

The design is rooted in building a harmonized architectural language for the SMB print portfolio. These printers emphasize the connection of physical to digital while helping save time with Smart Tasks shortcuts, automatic two-sided scanning, easy mobile printing, and seamless, secure connections.