"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
In the past, TV choices were limited to broadcast networks. Later, cable channels created hundreds of choices.
Now we live in a world where our entertainment options are almost unlimited and we've still got the same problem: finding something to watch.
Jinni’s unique Entertainment Genome is designed to get viewers to the content they want quickly, but the experience needed a simple and welcoming design language and UX model.
We designed a user discovery experience that allows viewers to discover the content they want, before they know they want it, without ever having to punch in a frustratingly long show title into a search bar.
The result was an intuitive and visually compelling experience that allowed viewers to navigate a novel content hierarchy and cover more relevant information than ever.
Jinni TV was awarded an Emmy for Innovation in TV Discovery in 2015.