"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
MINUS-8 Watches
product
strategy
brand
holistic
packaging
Astro created MINUS-8 to scratch our entrepreneurial itch and to give ourselves the chance to design for our toughest client: us.
TIME, MACHINED.
The MINUS-8 brand is inspired by California's eight-hour distance from Greenwich Mean Time. We believe the West Coast’s position as a bit of an outsider gives us the freedompower to be innovators and change-agents. The progressive, layered construction makes MINUS-8 as future-focused in its aesthetic as it is in its ethos.
Free to pursue our wilder impulses but bound by our exacting standards, we combined the best materials and production methods with a modern machine aesthetic that embraces experimentation to create a totally unique line of watches.