"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Mira
strategy
brand
packaging
product
holistic
Mira Labs asked Astro to design and develop their augmented reality device along with a brand identity for their global launch.
AR for Everyone
Astro collaborated with Mira to realize their vision for an augmented reality world. We worked to develop an affordable AR device that works off a smartphone, and can enable AR anywhere. Mira laid the groundwork for Astro to create a sleek, wearable product that seamlessly integrates a phone to deliver a fully-immersive AR experience.
We crafted a brand positioning, created the brand identity, along with the hardware naming system. Our final product and brand image works to bridge the physical and digital worlds, and inspires users to remain curious, and inspire those around them.