MYXfitness

brand
digital
strategy
Astro worked with MYXfitness to help refresh their brand palette, messaging, typography, photography, and website.
Designed for Real People
In a sea of dark rooms, loud music, sweat and hardbodies, we realized there was a core group of individuals that weren't being heard. They were looking for a fitness program that also spoke to their mind, soul, and lifestyle. We realized that by revitalizing the brand colors to a more vibrant, playful palette, we could invoke a more approachable program for those people.
Accessible to All
Color played an important role in the mood of the brand. We wanted it to emphasize its value for motivating people through positivity so a brighter, more colorful palette was introduced. We needed to make sure that the color combinations were contrasting enough to enable people with visual impairments or color vision deficiencies to interact with the digital experiences.