"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Neff's brand blasts the world with energy and self-expression. They asked us to create a watch line as recognizable and unique as the rest of their brand. We were inspired to directly align with the bold 2D graphics and playful retro-modern colorways seen in surf, skate, and youth culture.
The designs feature crisp, clean, graphic geometry and incorporate unique, versatile color blocking. The result is a watch with a presence that can be amplified up or down depending on color or material choices, ultimately appealing to a wide range of Neffheads.