"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
Video Stitch had already made a name for themselves by being a leader in the VR video space. Their next challenge was to create a camera that could stream 360º video in real time. After developing the tech, they came to Astro for help designing and branding the Orah, a camera that will change the way people think about VR.
The Orah creates a 360º image by stitching video from four cameras, two angled upwards and two angled downwards. The architecture we settled on comprised two interlocking shells that sit on a base with a tripod mount and input jacks. Clean, controlled angles, matte finishing, and progressive materialization give the Orah a look as future-facing as the tech inside.
The Orah logo reiterates the futuristic confidence of the product design. The “O” represents a camera lens while the “base” under the “O” highlights Orah’s promise as an objective platform for content. For added flexibility, the brand mark can be scaled to a single monogram when needed.