Powering Up American Design
The Power Supply Collection is part of Shinola’s launch into the home goods category. Shinola collaborated with Astro and General Electric to celebrate a heritage of innovation spanning 125 years. The Power Supply Collection includes a 5 port + USB, a 2 port + USB, and an extension cord. At Astro, we helped define Shinola's visual design language by pulling from many details established across disparate products including watches, leather goods, and bicycles. Extension cords are typically thought of as utility pieces that are hidden away behind a piece of furniture or under a desk. Our goal was to make a power product that users would want to incorporate as part of their home décor, rather than hide away. Shinola believes utility can be beautiful, and the Power Supply Collection embodies that thought.