"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
"We spent time with parents, taking note of their personal style and how furniture fits into their homes. Observing high-chair behaviors of children during feeding time, looking for cues like gestures, range of motion, and reachability.
We also identified small design details that have a big impact on the user experience, “nooks and crannies” that are hard to clean for parents." — Andrew Casden, Director of Insights & Strategy