"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
VIVE
strategy
brand
packaging
digital
We helped HTC create a breakthrough brand for their gamechanging
VR system, Vive.
This is Real.
We crafted the VIVE brand positioning and a flexible identity around the limitless capabilities of the VIVE Reality System. Throughout the entire project, we sought to capture the boundless-ness of VIVE Reality. In addition to creating consumer-facing messaging and illustrations, we assisted HTC to define VIVE’s brand architecture, product offering and nomenclature. The Astro team's involvement extended into script writing and co-direction of the VIVE launch and brand videos.