WD_Black aims to stand out in the sea of RGB gaming products with a function-forward, no-nonsense design approach. Forms and aesthetics were inspired by military-grade containment items, derived from the everyday storage around us, using tried and true long-lasting forms and materials such as stamped and cast metals, which also function to help dissipate heat.
This holistic design approach extended well beyond the physical design language, as the brand was designed hand-in-hand with the product offerings. High contrast branding and labeling was applied to the drives to give them a distinct and recognizable aesthetic without adding to the visual clutter of users' gaming setups. The visual identity system builds on these cues and takes a minimal, technical approach, pulling inspiration from coding languages and precision tools.