"We seek inspiration where
others are afraid to look.
We like solutions,
but we love problems.
We don’t just reach for the stars,
we create them and
Hold on for dear life.
We fight gravity."
This project was a unique opportunity to fully brand an entire Customer Experience (CX) system. We focused heavily on the user through multiple focus groups to determine the needs, interests and behaviors for this diverse target audience.
Everything that was created for this program: _ Logo _ Business cards & Stationary _ Guidelines _ Website & App _ Gift box & mystery box _ Series of 5 workbooks _ Flip book welcome card _ Special invitations with interactive surprise _ Challenge game _ Brochure _ Posters for potential pop-up city events _ Pop-up venue space design