DESIGN. TECHNOLOGY. LIFESTYLE.
We create brands, products, experiences and sometimes we wrap them all together to create new companies.
ALL MISSIONS POSSIBLE

Astro lives in the heart of San Francisco's SoMa district and on the fringe of Silicon Valley. We embrace a design approach that blends the lifestyle and culture of California as well as the interconnectivity of technology to turn brands and products into relevant, people-focused results.

For over 25 years, we have helped clients and partners transform markets, collaborated with founders to co-create new companies, as well as launched, funded, and fueled a few of our own.

Now as part of PA Consulting, we can offer our clients end-to-end innovation, from user needs and business strategy, through prototyping and development, to manufacturing and launch to market, including incubation and joint R&D.

We turn design thinking into design empowerment and establish a creative habitat for our employees and clients to have the tools to be successful.




“We constantly explore the world, trying to find new and unexpected ways to improve the human experience.”

— Andrew Casden, Insights Director





OUR APPROACH.


HOLISTIC DESIGN
Centers around developing fully branded, retail ready products and experiences.

STRATEGY & INSIGHT
We collaborate with partners at a projects inception—asking questions, collecting information, and defining goals. Allowing us to develop a strong point of view for you to carry through.


BRAND
Blends design expertise, digital savviness, and market insights to create soulful identities and systems that create desire and cultural disruption around the world.


PRODUCT
Combines industrial design, a keen sense of aesthetics, technological expertise, and real-world experience to create innovative products that function skillfully, exist beautifully, define markets, and inspire popular culture.


DIGITAL
Visualization tools to span the gulf between the digital and physical worlds – creating solid UI and UX interactions through web, mobile, and environmental experiences.

ASTRO INTELLIGENCE
Astro’s design process is fueled by rich consumer insights about real people, culture, and markets. We strive to make our insights actionable and inspirational to solve real world problems that improve the human experience.
CONSUMER TECHNOLOGIES

Astro has a strong legacy of co-creating exciting consumer tech products and brands with our client partners, helping them break into new categories and plotting future product roadmaps. These programs often feature a variety of research, insights and evaluative activities focused on rapid design driven innovation.

BOSE / VIVE / SOL / INTEL / SQUARE

SPORT & CULTURE

Astro has lived at the forefront of innovation in active sports and culture based markets for 25 years. From being a business scout team for Nike to creating activity trackers for dogs, These projects were all guided by going deep into culture and community insights that in turn inspire the creative process to innovate.

LINK / NIKE / SPECIALIZED / LUCID

GAMING & ENTERTAINMENT

Astro’s gaming experience is driven by decades of authentic participation in the cultures and communities of this passionate audience. Programs include VR branding for VIVE, Xbox360 hardware & UX, full design of a new sub-brand for Western Digital and spinning off Astro Gaming to inspire eSports globally.

XBOX / WD / ASTRO GAMING / VIVE

HEALTH & WELLNESS

Astro’s work in health & wellness often begins with a deep dive to uncover the range of subtleties within this most unique of categories. A few diverse examples include infant wearables, athletic surgical gowns, a life-coaching content platform and video game controllers for robotic surgeries.

OWLET / HALYARD / RADIANT / AURIS

ADVANCED CONCEPTS

Exploring future opportunities is a core skillset at Astro, often collaborating with clients to gain new perspectives through consumer research, exploration, and workshopping. Our insights then fuel visualization tools that brings to life new forms of revenue and market defining solutions.

EMERGING TECH & EXPERIENCES

WAYS TO ENGAGE
CONSULTING

Based upon an agreed scope of work, Astro will work strategically toward an inspiring solution. Every project is unique, but our process will be grounded in our Astro 5D Process to create the best results. Check out our work section for examples of what we've consistently delivered for our global clientele.

CO-CREATION

Astro loves co-creating with entrepreneurs across a wide spectrum of businesses. We've lived the company creation dream too, so we understand the drive to build something from scratch. We often work in alternative compensation paths to enable new ventures. Some of our top co-creations are: SOL Republic, Boxee TV, Nebula, Ooma, SenseLabs, and Zuli.

ORIGINATION

We love deploying our own big ideas. We've used our skills to define, design, and develop companies including Astro Gaming (sold to Skullcandy) and Minus-8 watches.

WE LOVE OUR CLIENTS
Here are just a few of them:
Our glorious, glorious team.
Tom Galbraith
Studio Manager

Tom gets stuff done, isn’t afraid to wear a gorilla suit and heavily contributes to the Astro Blog, marketing materials, and any other content that may come across his desk. He has stepped foot in every state in this great nation of ours, even the ones he didn’t want to visit. Being a musician since birth, Tom turns his Astro duties into rock songs….like “Moving Chairs” or “Ordering Pop Tarts from Costco.” And although the critics love him, he’s been widely ignored by most music listeners.

Brett Lovelady
Founder & CEO

Brett is a designer, communicator and angst-ridden creative capitalist. After receiving his BFA in Design at BYU, he escaped to Silicon Valley to design the future. After his successful run as Vice President of Design at Lunar and Frog respectively, he sought absolute power (aka responsibility) and unbridled creative license. This led him to the founding of Astro Studios in 1994, and it’s been a giant fun-filled waterslide of bringing innovative products to market, turning venturous sparks into fireballs, and becoming a global design voice. Brett’s favorite pastime is family time with a dash of sports and music to take the edge off. And if he gets the chance, a lap in his classic Mustang ragtop recharges him to pursue the next big thing.

Carolyn Galbraith
Operations Director

Carolyn’s first job was peddling candy and nuts for the House Of Almonds in San Rafael, and her life has been pretty much uphill since then. After receiving her BA in Theater from UC Santa Cruz, she has quarterbacked the financial role for many diverse companies for over 20 years. Since her arrival at Astro Carolyn has continued in her role of financial steward, as well as quite literally put the human back in Human Resources. Although she still enjoys a good nut medley, she kicks out the cashews…too salty.

Brian Wood
Lead Designer

Brian Wood emerged from the sticks of North America unkempt and bedraggled. Local Texas lore has it that Brian earned his BFA from Texas State University–San Marcos, and worked his way through various design and branding studios across Austin, Europe, and San Francisco. Then Brian’s life took a turn. After two years trekking with his wife along the entire North American Coast, Brian realized he needed a gig with a sturdy, multi-disciplinary, independent studio. Brian’s vision quest has brought the backwoods back to 348 6th Street.

Sami Lovelady
Designer

Sami is a California born creative with a BFA in Photography and Graphic design, emphasis in Digital Marketing and Art History. She has applied her talents to create solutions for companies and their identities for over 5 years. With an additional background in Health and Wellness, her passion to impact others in a positive way carries through beyond just the digital and creative industry.

Greg Aper
Design Development Director

Sprouting from the cornfields of Lincoln, Illinois, Greg Aper went to the University of Illinois where he earned his BFA in Industrial Design. Putting this knowledge to task, Greg has now worked over 20 years in design and has a proven track record of driving growth for clients. Greg is as comfortable leading startups as he is guiding global brands through multi-disciplinary design projects - including, but not limited to - UX design, UI design, industrial design, app design manufacturing, implementation, and branding. When he isn’t strategizing for clients, you just might find him on the road to somewhere blasting 80’s Hair Metal from his SUV that is always stocked with his outdoor gear.

Sean Missal
Lead Designer

Sean comes to us from Western Washington University where he earned his Bachelor Degree in Industrial Design. Born in the 90s, Sean is truly a child of the tech age. Sean interned at Astro before we snatched him up full-time and we’re quite proud of how the young man has turned out. Although relatively new to the commercial design game, Sean is laying down heavy design and knowledge for some of our top clients. Before designing, Sean was a pro-gamer with lighting thumbs and smoldering retinas. We turned that couch loving energy into a take no prisoners design machine. As long as we translate the design briefs into first person shooter scenarios, Sean excels every time.

Robin Marich
Associate Creative Director

Robin Marich has a blackbelt in Tae Kwon Do, so we’ve allotted ample room at Robin’s workstation for roundhouse kicks and knee strikes. If you can avoid getting your ass kicked you’ll find the softer side of Robin; an accomplished graphic designer who earned her degree at The Academy of Art, SF and has worked in both SF and NY. Here at Astro Robin excels in the collaborations between our multiple design disciplines, and has an enormous amount of love for dumplings.

Neha Hattangdi
Associate Creative Director

Originally from Mumbai, Neha earned her master’s degree in graphic design from the Academy of Art University. Neha spent the beginning of her career at ad agencies and fashion magazines, building brands and making them authentic. Now with years of experience, Neha’s clarity and taste shines through all her design solutions, and our clients are digging it! When Neha isn’t busy at Astro, you can find her designing type faces and running her own independent type foundry. Oh yeah, and drinking hella tea!

Mel Chang
Program Manager

Mel loves to manage the large variety of projects here at Astro. She found and nurtured her love of organization at Tulane University, where she designed and managed theater productions. After moving to San Francisco, these skills were adapted to producing a variety of corporate events, and are now aiding the flow of our clients’ programs. While not fighting gravity at Astro Studio, Mel is defying it beneath a circus tent, or while climbing a giant granite slab.

Joy Young
Associate Creative Director

Joy was born in Taipei, Taiwan, and earned her Bachelor of Design from the College of Creative Arts in Wellington, New Zealand. Joy then started her career as a globetrotting industrial designer, professionally designing in Taipei, Sydney, Dublin, and Portland before setting down at ASTRO where she still calls pickles “gherkins”. Joy’s love of hands-on modeling compliments her passion for turning complex ideas into simple organic stories. When Joy isn’t at Astro, you can find her smiling face watching sci-fi movies and eating meat pies.

Andrew Casden
Insight & Strategy Director

Andrew hails from a far-away land known as Connecticut, and brings a bit of the brash New Englander with him wherever he roams. Since moving to San Francisco, Andrew has carved out a niche at the crossroads of research, design and storytelling, having spent the better part of his career as an ethnographer, strategist, and documentary producer. In doing so he hopes to be an advocate for the user, and inspire designers and marketers to better create meaningful experiences for them. When he’s not making the world a better place you can probably find him rocking out at a music festival, or in some far-flung place around the world eating questionable street food.

Norio Fujikawa
Executive Ceative Director

After working his way through design school as a fish monger, Norio put down his fileting knife and studied at the Institute of Design in Chicago. Directing numerous successful projects, Norio has earned his scars and stripes as a big picture thinker and solver. He’s a perpetual artist who just can’t turn it off. Norio’s meeting notes have a tendency to end up on gallery walls and store shelves alike. Some say Norio is an art-robot from the future; others say he’s just Norio.

Jaee Kwon
Designer

Jaee Kwon, a former freelance designer for Astro, has rejoined the team in full-force! Born in Daejeon, South Korea, Jaee traveled between South Korea and the US, until ultimately landing in Arizona. She earned her BS in Industrial Design at ASU, and although cheering for the Sun Devils is super fun, Arizona is freaking hot. Jaee traveled Northwest to cool down. In fact, she likes to cool way down. In the winter you will find her in Tahoe, or skiing somewhere on the slopes, where she feels most at home.

Celia Elmasu
Senior Designer

Don’t let her motto of bling, glitter and cats fool you. Although Celia may be a yellow belt in Thai Kick Boxing, she is a ruthless black belt in 3D design. Her love of bright colors and bold/flamboyant design have led her to start a 3D printed jewelry brand. The brand has garnered critical acclaim, and pieces have been worn by FKA Twigs and Demi Lovato! Wait what? You heard right.

Sushant Vohra
Designer

Sushant Vohra is a recent Industrial Design graduate from India. Sushant is first, and foremost a problem solver. His fresh, bright insight is always welcomed in our huddles. He is also a lover of obscure music, and spends his time studying the fine details of life…and picking up new CAD skills.

Enri Moreno
Creative Director

Enri hails from Chicago where he earned his BFA from Columbia College. Creative exploration has taken him through design, film, advertising, entrepreneurial voyages, and an array of oddities all in the name of experimentation. Now a father, his design thinking continues to grow as his son has taught him how to be free, how to be himself, no matter the situation. The multi-disciplined teams here at Astro enjoy Enri’s honest, curious and straightforward take on design and the world of creativity.

Francois Dransart
Lead Designer

While sitting beneath a tree between lectures at France’s Institut Supérieur de Design, Francois was struck on his head by an apple. While rubbing his head, he knew fighting gravity was his true calling and that Astro would be a perfect fit for him, his master’s degree, and his snowboard. If you can pry Francois away from his designing tools you’ll find him hiking, biking or shredding large hills in San Francisco or the nearby Sierras.

Eric Bergman
Creative Director

Eric Bergman rode tourists through North Beach on a pedicab while earning his Industrial Design degree from CCA. To continue his education, he focused the extra energy into co-founding several companies, while kickstarting his career in the corporate world. After blazing his own trail for 15 years, Eric came in from the cold vacuum of the independent design space. He savors the fresh and creative atmosphere aboard the Astro Mothership, and its diverse, talented crew. Dedicated to creating products that push the envelope of innovation, he fits right in. If you can’t find Eric in the studio, he’s probably surfing or working on his house, or more like it, teaching his daughter to hold a nail gun and paddle out at big OB, but not at the same time.

Gigi Aldrich
Designer

Gigi was born in LA. and comes to us via the Academy of Art University, where she earned her BFA in Graphic Design. After various jobs in SF, Gigi hopped aboard the Astro Mothership, where the graphic team loves her illustrations, designs, fresh takes on storyboards. Gigi has lived in both Northern and Southern California and says she likes it better up here. Take that SoCal!!! When Gigi isn’t designing, she’s either skating around her Sunset neighborhood or the Piers of SF.

Jim Goodell
COO & Partner

With over twenty years of executive branding and design agency experience, Jim keeps a full-nelson on all things strategic at Astro. Hailing from the East Coast, Jim graduated from Purchase College, School of Art and Design. After receiving his MFA in Design and Photography from the University of Illinois, Jim landed in San Francisco, where he served for 15 years as the Managing Partner of Primo Angeli Inc. He soon stepped up to CEO of Primo Angeli: Fitch, where he was responsible throughout their global network for Packaging and Brand Communications. Away from the studio, you may find him searching for the perfect jetstream for his kites, or perfecting his photography. But don’t let the kite flying fool you, he can still flatten most wrestlers, even when he is wrestling above his weight class: welterweight.

Astronaut
Mascot

We found Astro on ebay, where he had penned a beautiful pitch requesting aid in his escape from a dank closet in the middle of Wisconsin. He had been hanging in the darkness for over five years and that got depressing for this astral traveler. After making his way via FedEx to the west coast, Astro instantly warmed up. He now floats above the lobby at Astro Studios, where he greets tourists and aliens alike.

Awards & Recognitions

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2020

Stokke Clikk High Chair
Industrial Design Excellence Awards
Finalist

Stokke Clikk High Chair
Red Dot Best of the Best

Stokke Clikk High Chair
Core 77 Winner
Home & Living

Colgate Plaqless Pro Toothbrush
Industrial Design Excellence Awards
Finalist

Opté Skincare System
Industrial Design Excellence Awards
Finalist

WD_Black Gaming Hard Drives
Industrial Design Excellence Awards
Finalist

WD_Black Brand System
Industrial Design Excellence Awards
Finalist

HP Officejet Pro
iF Design Award
Winner

Astro Studios
Cooper Hewitt National Design Award
Nominee

2019

WD_Black
LANOC
Editors Choice

Colgate Plaqless Pro Toothbrush
Best of CES

HP Tango X Printer
iF World Design Guide
Bronze

Bose Sleepbuds
Industrial Design Excellence Awards
Bronze

LinkAKC Smart Collar
Industrial Design Excellence Awards
Finalist

Shinola Audio - Canfield Headphone Collection
Industrial Design Excellence Awards
Finalist

Astro Studios
Cooper Hewitt National Design Award
Nominee

2018

Astro Studios
Fast Company's Top 10 Most Innovative Companies in Design

Bose Sleepbuds
TIME Magazine’s 2018 Best Inventions
Health & Wellness

VIVE Brand System
Industrial Design Excellence Awards
Silver

Dolby Design Strategy
Industrial Design Excellence Awards
Bronze

Bose Sleepbuds
Industrial Design Excellence Awards
Finalist

Shinola Audio
Industrial Design Excellence Awards
Finalist

Link AKC Product
Industrial Design Excellence Awards
Finalist

Mira Prism
Covestro's Materials Award

Verifone Carbon 10
Red Dot Best of the Best

Verifone Carbon 8
Red Dot Best of the Best

Mira Prism
Red Dot Best of the Best

Astro Studios
Cooper Hewitt National Design Award
Nominee

2017

Link AKC
CES Innovation Award

Link AKC Branding
Industrial Design Excellence Awards
Finalist

Link AKC Product
Industrial Design Excellence Awards
Finalist

Link AKC Product
Innovation by Design Award
Fast Company Magazine
Finalist - Product

Shinola Collection - Design Strategy
Industrial Design Excellence Awards
Finalist

Shinola Power Collection
Core77 Design Awards
Notable, Consumer Product

Shinola Runwell Turntable
Industrial Design Excellence Awards
Bronze

Shinola Runwell Turntable
Innovation by Design Award
Fast Company Magazine
Honoree - Product

Verifone Carbon
iF Design Awards

Verifone Carbon
Industrial Design Excellence Awards
Finalist

Shinola Power Collection
Industrial Design Excellence Awards
Bronze

2016

3D Robotics Solo
Industrial Design Excellence Awards
Silver Award

Owlet Smartsock
Core77 Design Awards
Social Impact Award

2015

Electric EG3 Goggles
INC. Design Awards
Category: Recreation

Electric EG3 Goggles
Industrial Design Excellence Awards
Finalist in Sports, Leisure, Recreation

Electric Watches
Industrial Design Excellence Awards
Finalist in Personal Accessories

SenseLabs: Versus
Industrial Design Excellence Awards
Finalist in Personal Accessories

Zuli Smartplug
Industrial Design Excellence Awards
Finalist in Home & Bath

2014

The Art of Shaving
Good Design Awards

Equil Brand
Good Design Awards

Equil Brand
HOW International Design Awards
Merit: Identity

Logitech Conferencecam cc3000s
Good Design Awards

Mineralist Brand
HOW International Design Awards
Merit: Identity

Mineralist Brand
Good Design Awards

MINUS-8
Good Design Awards

MINUS-8
Industrial Design Excellence Awards
Bronze in Personal Accessories

2012

Nike + Fuelband
Innovation by Design Awards
Business Impact: Consumer Products
Fast Company Magazine

Nike + Fuelband
Industrial Design Excellence Awards
Gold in Leisure & Recreation

Nixon Block Speakers
Industrial Design Excellence Awards
Finalist in Entertainment

NVIDIA 3D Vision II
Industrial Design Excellence Awards
Finalist in Entertainment

SOL Republic Tracks
Industrial Design Excellence Awards
Finalist in Entertinment

SimpleTV
CNET Best of CES Award
Category: Home Theater

2011

Astro Gaming A30 Headset
The Shaggies
Bronze in Design for Information & Communication

Kitchenscape
The Shaggies
Honorable Mention: Experiments, Concepts & Zombies

Kodak Slice Identity
AIGA 365: Design Effectiveness
Category: Brand Identity

Microsoft Kin One
Industrial Design Excellence Awards
Bronze in Communication Tools

Looxcie
Industrial Design Excellence Awards
Bronze in Entertainment

Astro Gaming A*Star In-Ear Headphones
Industrial Design Excellence Awards
Finalist in Entertainment

The Boxee Box
Industrial Design Excellence Awards
Finalist in Entertainment

Astro Gaming A30 Headset
Industrial Design Excellence Awards
Finalist in Entertainment

The Boxee Box
Red Dot International Awards
Product: Entertainment, Technology, Cameras

Astro Gaming A30 Headset
CES Innovations 2011 Awards Honoree
Category: Headphones

Astro Gaming A*Star In-Ear Headphones
CES Innovations 2011 Awards Honoree
Category: Headphones

Astro Gaming Mixamp 5.8
CES Innovations 2011 Awards Honoree
Category: Electronic Gaming Hardware

Onlive Microconsole TV Adaptor
CES Innovations 2011 Awards Honoree
Category: Electronic Gaming Hardware

2010

Microsoft Zune HD
Industrial Design Excellence Awards
Bronze in Entertainment

Astro Gaming Scout Backpack
Industrial Design Excellence Awards
Finalist in Personal Accessories

Ooma Telo
Industrial Design Excellence Awards
Finalist in Communication Tools

Astro Gaming A30 Audio System
Good Design Awards
Category: Electronics

Microsoft Zune HD
Good Design Awards
Category: Electronics

Boxee Box
Consumer Electronics Show (CES)
CNN Tech "Last Gadget Standing"

Boxee Box
CES Innovations 2010 Award
Best of Innovations Honoree
Category: Home Theater Accessories

2009

HP Firebird Desktop Computer
Industrial Design Excellence Awards
Silver in Computer Products

Astro Gaming A40 Audio System
Industrial Design Excellence Awards
Silver in Entertainment

Astro Gaming Transport Series
Industrial Design Excellence Awards
Bronze in Personal Accessories

Astro Gaming A40 Audio System
I.D. Magazine's 2009 Annual Design Review
Honorable Mention Award

HP Firebird Desktop Computer
Good Design Awards
Category: Electronics

HP Firebird Desktop Computer
Best of CES 2009 Nominee
Category: Computers

Astro Gaming A40 Audio System
CES Innovations 2009 Awards Honoree
Category: Headphones

Ooma Telo
CES Innovations 2009 Awards Honoree
Category: Telephones

2008

HP Blackbird 002 Desktop Computer
Industrial Design Excellence Awards
Silver in Computer Products

Intel Panorama for Moorestown
Industrial Design Excellence Awards
Finalist in Design Strategy

HP Blackbird 002 Desktop Computer
Good Design Awards
Category: Electronics

Astro Gaming A40 Packaging
365: AIGA Design Competitions 29

Astro Gaming A40 Packaging
Pentawards Packaging Design Competition
Bronze in Entertainment

2007

Pursuit Golf TC420 Driver
I.D. Magazine's 2007 Annual Design Review
Honorable Mention Award

2006

Microsoft Xbox 360
I.D. Magazine's 2006 Annual Design Review
Design Distinction Award

2005

Alienware ALX Desktop Computer
Industrial Design Excellence Awards
Silver in Computer Products

HP Instant & Home Cinema Digital Projectors
CES Innovations 2005 Awards Honoree
Category: Home Theater

Cranium Balloon Lagoon
Oppenheim Toy Portfolio
Platinum Award Winners
Toys: Early School Years

Virgin Boomtube Speakers
Industrial Design Excellence Awards
Bronze in Consumer Products

Microsoft Xbox 360
Popular Science's Best of What's New
Grand Award Winner in Home Entertainment

Virgin Boomtube Speakers
PC World's DW Innovations Awards
Innovation Award Honoree

2004

Nike Slingshot Golf Irons
Industrial Design Excellence Awards
Bronze in Consumer Products

2003

AirRide Bike Seat
I.D. Magazine's 2003 Annual Design Review
Honorable Mention Award

Alienware Area51 Desktop Computer
I.D. Magazine's 2003 Annual Design Review
Honorable Mention Award

Nike Triax 250 Watch
IDSA/Business Week Magazine
2003 Catalyst Award Winner

2002

S-Hooks Skateboard Hanger
I.D. Magainze's 2002 Annual Design Review
Honorable Mention Award

2001

Compaq Ipaq PDA
I.D. Magazine's 2001 Annual Design Review
Design Distinction Award

Compaq Ipaq PDA
Good Design Awards
Category: Electronics

Nike Triax 300 Watch
Good Design Awards
Category: Sports

Nike Triax 300 Watch
Industrial Design Excellence Awards
Silver Award in Consumer Products

Compaq Rack and Tower Server Line
Industry Forum Design Hannover
Product Design Award

1999

Kensington Smartsockets
The Designs of the Decade: Best in Business
Bronze Award in 1990-1999 Awards Competition

Nike Triax 250 Watch
The Designs of the Decade: Best in Business
Gold Award in 1990-1999 Awards Competition

Nike Triax 250 Watch
Industrial Design Excellence Awards
Gold Award in Consumer Products

1998

Nike Triax 250 Watch
I.D. Magazine's 1998 Annual Design Review
Best of Category Award

OPPORTUNITIES GALORE
We’re on an Interstellar Space Odyssey for people with The Right Stuff. Don't be a stranger, make contact.
Brand Business Director

The Brand Business Director role encompasses prospecting for new business and the ongoing development of ASTRO’s Brand Communications and Design creation and consulting services. This role is responsible for the entire account development process including lead generation, presentations, speaking engagements, proposals and RFP responses. Also, often supporting and supplementing Brand Strategy, Design and Development in collaboration with ASTRO’s Brand Creative Director. The position is primarily focused on new client relationships and secondarily on "new" business from existing accounts.


Job Responsibilities

Consultative Sales:
Lead individual and team efforts that contribute to successful new business acquisitions:
• Point of view development; internally and for clients through consultation
• Appropriate levels of due diligence
• Pitch strategy; content positioning and ASTRO marketing support
• Pricing / proposal strategy and content
• Team integration; (i.e. Partner, Creative Director, Program Director, etc.)
• Strategically drive thoughtful RFP initiatives


Lead identification, cultivation:
• Targeted lead generation; prospecting as needed
• Presentations and lead generation materials: case studies, leave-behinds
• Negotiation and conversion of opportunities into client relationships
• Work with PA partners and related design & innovation partner/collaborators
• Meet annual targeted business goals (both personal and team goals)


Team Collaboration:
Develop strategies for optimal integration of all ASTRO competencies to best meet client needs
• Help build a network of Partnerships (UI/UX, Ad Agencies, Research, Venture Capital etc.)
• Establish business objectives for Brand/Digital capability growth with Directors and Partners
• Identify new growth opportunities in different sectors


Knowledge / Skills / Abilities:
Proven Business Development / Account Leadership
• Strong negotiation skills
• Self-starter, ambitious
• Ability to understand and represent the ASTRO story through a client service-driven model
• Excellent communication skills: engaging public speaker and effective proposal writer
• Intrinsic knowledge on how to qualify and offer relevant insights for prospective clients
• Detail-oriented, with strong client service and follow-through skills
• Strong understanding of process and production of brand and digital projects
• Strong understanding of roles and responsibilities of a design team
• Highly driven team player


Education and Experience:
Minimum of a Bachelor’s Degree at an accredited university. Minimum of 6+ years of successful business development and/or account management experience within a professional design firm and/or digital or advertising agency. Client-side marketing leadership experience a plus.

Apply Now
Business Coordinator

Astro Studios is looking for a Business Coordinator (BC) to join our San Francisco studio to support the growth of Astro within our business development, sales and marketing efforts. You will work in our creative, inclusive environment with the talented Astro Insights, Product, and Brand Design teams, and in close collaboration with Astro partners and our business growth team. As BC, you will onboard and manage new business leads and meetings as a generous portion of your responsibilities. You will wrangle input and content and streamline it into deadline-driven, cohesive, professional business development documentation and marketing materials.

Ensuring Astro client meetings and client communications are well-coordinated and planned will drive customer success and enable our teams to focus on their creative efforts. You will also work with the Astro team to plan, assist in developing, and produce marketing and public relations content for press releases, presentations, social media, Astro events and email newsletters, all executed at the highest levels of quality to properly reflect the storied Astro brand.

This position will report to Directors and Partners.


Job Responsibilities

Activities:
Coordinate the onboarding of new business development and growth opportunities
• Organization and coordination of business development and growth activities
• Track and monitor status of business development leads, tools and activities
• Assist with execution of business development and partnership documentation such as Non-Disclosure Agreements (NDAs), Master Service Agreements (MSAs), Statements of Work (SOWs), etc.
• Perform new business saleslead follow-up activities, including meeting summaries, action items, and coordination of business development documentation execution
• Assist with proposal and quotation creation, including research, writing, editing, proofreading, and integrating input from Astro partners, directors, designers and program managers
• Support Astro personnel in coordination and execution of marketing communications content, including press releases, social media posts, website updates, email newsletters and contact databases
• Coordinate meetings, design events, conferences, trade shows and speaking engagements for Astro partners and directors
• Assist with Astro participation in annual design award competitions
• Assist with the planning and coordination of Astro design events and media contacts
• Assist in the creation of marketing and public relations collateral taken from Astro partnerships, projects, internal asset creation, and events as needed


Knowledge / Skills / Abilities:
Excellent verbal and written communications skills
• Ability to consistently engage with clients and fellow team members in an approachable, professional manner
• Ability to work independently or as part of a team to meet deadlines
• Ability to demonstrate good decision-making and time management
• Ability to craft professional, well-written documentation and emails
• Experience in and a solid understanding of social media channels
• Detail-oriented, organized, and dependable
• Proficiency in Microsoft 365 suite
• Adobe Creative suite a plus but not necessary
• Experience with project management software such as Asana or Celoxis a plus


Experience:
Minimum of 2 years of experience in a similar position in a business environment
• Experience working with stakeholders to craft business plans and documentation
• Experience planning, coordinating, and executing business, marketing, and program activities


Education:
Minimum of a Bachelor’s Degree from an accredited university

Apply Now
UX Design Director

Astro Studios is search for a User Experience Design Director to help drive our UX Design offering. You will help grow our UX design team through both studio leadership as well as crafting dynamic user and customer journeys. As our UX Design Director you will help unify our Insights, Product Design, and Brand Communications teams through the application of contemporary experience design best practices and methodologies. Contributing to our growth goals by creating UX design strategies and proposals for our clients will be a core part of your responsibilities. You are comfortable working with technology that requires interweaving physical and digital user workflows. You are passionate about creating meaningful, intuitive experiences that elevate the humanity and quality of life. You will be the principal representative of human-centered design best practices with our clients and the primary advocate of UX design within Astro.

Job Responsibilities:
Lead strategic UX design activities and projects at Astro
• Work with partners & directors to create of vision for the future of Experience Design at Astro
• Spearhead efforts to build our UX team through identification and mentoring of exceptional UX design talent
• Collaborate with our Insights, Product Design, and Brand Communications teams on multidisciplinary programs
• Manage cross-functional design teams on projects
• Support the growth team with development of project proposals
• Select the optimal methodologies and build UX design strategies for projects
• Support our Insights team with the execution of qualitative research and testing activities
• Build intuitive user & customer experiences through the creation of information architectures, workflows, and wireframes
• Support our Digital Designers with the creation of interactive prototypes
• Support our Brand team with development of engaging customer experiences
• Develop and interpret user stories
• Collaborate with engineering to translate user requirements into implementation plans
• Represent Astro UX design with clients and at public events
• Participate in PR, marketing, and branding efforts as the role requires


Knowledge / Skills / Abilities:
Deep knowledge of qualitative research and experience design best practices
• Extensive experience applying the methodologies of user research and experience design to real-world solutions
• Experience creating the artifacts of UX design, including journey maps, information architectures, workflows, wireframes, wireflows, and low-fidelity digital prototypes
• Experience managing UX design teams
• Experience collaborating and working with multidisciplinary teams
• Strong leadership skills
• Excellent written and oral communication skills
• Strong interpersonal and people skills
• Demonstrated practical success in taking UX & CX research findings and applying them to real-world business goals and challenges
• Experience using UX design software such as Adobe Creative Suite, Sketch, Figma, Principle, InVision, and/or similar
• Proficiency with the Microsoft 365 suite
• Proficiency with program management software such as Microsoft Project, Asana, Celoxis or similar
• Detail-oriented, with strong client service and follow-through skills


Education and Experience:
Minimum of a Bachelor’s Degree at an accredited university or equivalent. Minimum of 8+ years’ experience with a focus on user research and experience design; 3+ years managing UX design teams

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Copywriter

The Copywriter will work across the Digital, Design and Brand teams, to support copy needs for brand communications, strategy, research & insights, and ASTRO marketing initiatives as needed. The ideal candidate will have relevant design, marketing and/or communications experience, demonstrating a strong understanding of how to craft brand language, tone and messaging, across various markets and business channels ranging from digital properties to complex concepts, business to social media and marketing. A keen perspective on creating social content is required as responsibilities for both clients and ASTRO will be expected. Additionally, the writer will have the opportunity to refine ASTRO’s brand, tone, and establish a structure for other collaborators.


Job Responsibilities

Activities:
Creation of engaging content with a distinct voice to be disseminated across various channels and platforms
• Production of error-free edited content
• Presentation of concepts and underlying strategic thinking to business leaders
• Interpretation of creative direction and adaptation of points from creative briefs into persuasive copy concepts
• Flexibility in writing styles across different needs that range from creative copy, editorial copy, and foundational brand copy
• A varying degree of on-going projects from brand, to industrial design, to marketing initiatives will be active concurrently


Team Collaboration:
Collaboration with Partners, Directors and creative teams in production of content
• Client-facing collaboration and presentation
• Participation with the Marketing team and brand initiatives
• Collaboration with digital team for web/app projects/initiatives


Knowledge / Skills / Abilities:
Highly creative, curious, and imaginative
• Ability to communicate skillfully and effectively across all team and client team members
• Keen and fine-tuned attention to detail, accuracy and ability to edit own work
• Empathetic POV and strong ability to communicate brand values
• Ability to simultaneously manage multiple projects with short deadlines
• Demonstrable success in managing a business social media presence
• Experience in production of copy for digital, print and video content
• Understanding of user experience
• Proficiency in Microsoft Office Suite
• Solid understanding of SEO concepts a plus


Education and Experience:
Minimum of a Bachelor’s Degree in Marketing, Journalism or Communications from an accredited university. Minimum of 2+ years experience in a similar position with proven success.

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Junior Brand Designer

A Brand Designer participates and contributes as a creative team member. They should demonstrate a strong understanding of design, and the processes required to achieve it. They will be expected to have the ability to generate fresh, creative solutions and communicate them effectively.

The key expectation is to quickly learn to contribute with impact on projects. Designers at this level should strive to get good and comfortable with their design tools and continue to learn new ones. A Designer should also learn to effectively communicate with clients and staff as directed and modeled by the Creative Directors & Lead Designers. The designer will work on a variety of programs and learn and grow from more experienced designers to gain a basic understanding of the business side of design consulting.

Finally, ASTRO is a distinct brand within the global marketplace. Our clients come to us for our strong, unique point of view, and hard-hitting approach. We ask all our designers to push the envelope, because that’s what our clients ultimately respect us for the most.


Job Responsibilities

Activities:
Translation of client needs and branding strategies into design strategies
• Design of visual concepts using graphic design tools in 2D or 3D art
• Design of logos and layouts for print and digital media
• Selection of colors, fonts, photographs, layouts and other design elements to communicate creative concepts
• Articulation and pitching of design concepts to Directors and teams
• Ideation and design of social content and Astro brand material
• Design and management of presentation documents


Team Collaboration:
• Must have strong interpersonal skills, and the ability to partner with colleagues and be receptive to the ideas of others
• Must have ability to take direction and accept constructive criticism from Lead Designers and Creative Directors
• Will work with other capabilities ranging from Strategy/Insights, to Marketing
• Will have the freedom and encouragement to express creative POV
• Will work with the teams across multiple categories of design
• Will work on more than one project at once

Knowledge / Skills / Abilities:
• Up-to-the minute knowledge of global trends, technology and fashion
• Ability to demonstrate insightful, fresh conceptual thinking
• Ability to deliver effective written and oral communication
• Ability to prioritize work and manage time effectively
• Ability to meet deadlines and demonstrate reliability
• Detail-oriented and organized
• Strong understanding of visual communication principles such as shape, form, color, composition, etc.
• Strong understanding of digital design and social platforms
• Expert understanding of graphic applications such as Illustrator, Photoshop, InDesign, etc.
• Proficiency in Adobe Creative Suite, Sketch
• Photography/Video is a strong plus
• Motion / Interactive design skills a strong plus
• Understanding of digital prototyping tools for product, mobile and web a bonus


Education and Experience:
Minimum of a Bachelor’s Degree in Graphic Design, Visual Communications or relevant equivalent at an accredited university. Minimum of 1+ years in a similar position with similar responsibilities in the field of Brand and Graphic Design

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Product Industrial Designer

An Industrial Designer participates and contributes as a creative team member. He/she should be able to demonstrate a strong understanding of design, and the processes required to achieve it. You will be expected to have the ability to generate fresh, creative solutions and communicate them effectively.

The key expectation here is to quickly learn to contribute with impact on projects. Designers at this level should strive to get good and comfortable with their design tools and continue to learn new ones. A Designer should also learn to effectively communicate with clients and staff as directed and modeled by the Creative Directors & Lead Designers. You will work on a variety of programs, and this is really a time to learn and grow from the more experienced designers around you, and to gain a basic understanding of the business side of design consulting.

Finally, ASTRO is a distinct brand within the global marketplace. Our clients come to us for our strong, unique point of view, and hard-hitting approach. We ask all our designers to push the envelope, because that’s what our clients ultimately respect us for the most.

Job Responsibilities:
Activities:
Development of product design concepts from client requirements
• Confirmation of product design specifications with clients
• Preparation of design specifications via sketching and CAD
• Articulation and pitching of product design concepts to Directors and teams
• Develop user scenario and experience storyboards
• Build physical mock-ups and study models for concept evaluation
• Generate high resolution renderings
• Participate in consumer and market research


Team Collaboration:
Must have strong interpersonal skills, and the ability to partner with colleagues and be receptive to the ideas of others
• Must have ability to take direction and accept constructive criticism from Lead Designers and Creative Directors
• Will work with the product development team across all stages of the process: brainstorming and sketching, consumer research, prototyping, product testing, 3D CAD modeling, renderings and detailed design drawings
• Will work with the teams across multiple categories of products such as consumer electronics, packaging, soft goods, furniture, medical devices, etc.
• Support internal Astro projects or marketing efforts, generating any needed assets and materials
• Work with the team to evaluate effectiveness of current ID tools and recommend any improvements or new tools
• Work with external vendors and partners to ensure design success


Knowledge / Skills / Abilities:
Understanding of global trends, technology and fashion
• Ability to demonstrate insightful, fresh conceptual thinking across a range of product experiences
• Empathy regarding solving human problems and keen awareness of usability issues
• Passion about creating delightful moments across the entire user experience
• Ability to deliver effective written and oral communication
• Ability to prioritize work and manage time effectively
• Ability to meet deadlines and demonstrate reliability
• Detail-oriented and organized
• Inspiring, comprehensive 2D visualization skills via sketching, Illustrator, Photoshop, etc; ability to convey employing a variety of creative techniques
• Computer proficiency in 3D modeling; 3D form development skills via SolidWorks, Keyshot, Rhino, Alias, etc.
• Basic knowledge of prototyping and manufacturing processes; ability to arrange internal components to make products easier to manufacture, assemble, service and recycle
• Proficiency in Adobe Creative Suite
• Knowledge and skills in User Experience a plus


Education and Experience:
Minimum of a Bachelor’s Degree in Industrial Design or equivalent at an accredited university. Minimum of 2+ years in a similar position with similar responsibilities in the field of Industrial Design

Apply Now

Don't see a position that fits? E-mail us at jobs@astrostudios.com